Brand guidelines
Socials
Every account the firm keeps, in the scheme the accounts have always had: the mark in Midnight on Sky for the profile image, and covers in Signal with a fine grain and the lockup in Sky. Each file is the network's own recommended size, drawn by scripts/brand/social.mjs, so a change to the brand redraws the set.
01 · Networks
Where we are, and why.
Fewer accounts, kept well. LinkedIn leads; the rest either carry a clear kind of post or simply hold the name.
intertwine-associates
The main channel. Clients, partners and candidates look here first; every announcement and open role goes here.
OpenX
Active@IntertwineAssoc
Short notes on federal programs, events and posts from the blog, in the firm’s plain voice.
OpenThe firm’s people and places: the team at work, events, open roles, with stories and highlights.
Google Business Profile
ListedIntertwine Associates
How people find a Mt Pleasant firm on Search and Maps. The address, hours, site and photographs.
YouTube
Name held@IntertwineAssociates
Held for films and recorded talks. The careers film can live here.
Intertwine Associates
Held so no one else takes the name. Kept current, never a channel of its own.
02 · Profile
The mark alone, and the same words everywhere.
Every network crops the profile image to a circle; the mark sits inside it with room to spare. Sky is the default on every account, as it was in 2025. The words below are the site's own, cut to each network's limit.
Profile image, Sky
1080 × 1080 · Every network. The default, as on the 2025 accounts.
Profile image, Midnight
1080 × 1080 · Where a network’s own screen is light and the Sky would wash out.
Profile image, Cloud
1080 × 1080 · Directories and listings that sit on white.
LinkedIn tagline
74 of 120 characters
Strategic consulting and operational excellence. We show up ready to work.
X bio
148 of 160 characters
Strategic consulting and operational excellence for federal agencies, academic institutions, and scientific organizations. We show up ready to work.
Instagram bio
145 of 150 characters
Strategic consulting and operational excellence Federal agencies, academic institutions, and scientific organizations Mt Pleasant, South Carolina
About (LinkedIn, Facebook, YouTube, Google)
540 of 2000 characters
Strategic consulting and operational excellence for federal agencies, academic institutions, and scientific organizations. We show up ready to work efficiently, passionately, and strategically. We partner with organizations across government, management, strategy, and technology to deliver operational efficiency and measurable impact. Our focus is on practical solutions, tailored frameworks, and innovation that drives meaningful results. Headquartered in Mt Pleasant, South Carolina, and working with clients across the United States.
Website
32 of 100 characters
https://intertwineassociates.com
Location
27 of 30 characters
Mt Pleasant, South Carolina
03 · Covers
One banner, cut for each network.
Signal (#364894), a brighter blue kept from the 2025 covers, with an even grain and the whole lockup in Sky. Signal with grain stays the default on every account; the other grounds under Color options are for a season or a campaign, never a mix on one profile. Signal is for social files only, never the site. Each file keeps the lockup inside the part that network never crops and clear of where its profile image overlaps.
LinkedIn page cover
2256 × 382 · 1128 by 191. The logo covers the lower left; the lockup sits right.
LinkedIn profile banner
1584 × 396 · 1584 by 396, for Associates’ own profiles. The photo covers the left third.
X header
1500 × 500 · 1500 by 500. Phones trim the top and bottom; the avatar covers the lower left.
Facebook cover
1640 × 624 · 1640 by 624. Phones keep only the middle.
YouTube banner
2560 × 1440 · 2560 by 1440. Only the middle 1546 by 423 shows everywhere.
Google Business Profile cover
1080 × 608 · 16:9. Search and Maps crop the edges.
04 · Color options
Six grounds, each with its own lockup.
Signal with grain is the default. The others are brand colors set for social use, each with the lockup and word colors that read on it: white on the dark grounds, Midnight on the light ones. Every word clears 4.5:1 on its ground; Iris is taken a step deeper here so that white words do.
Signal
#364894
Sky lockup on covers, white on posts
Midnight
#1A2149
White lockup
Sky
#92B4DD
Midnight lockup
Iris
#666898
White lockup
Cloud
#F8F9FA
Midnight lockup
Mist
#E6EEF8
Midnight lockup
05 · Posts
Three shapes, one layout.
An eyebrow in small capitals, one line in Satoshi Bold, the lockup and the address at the foot. Portrait 4:5 is the default for LinkedIn and Instagram. Words go on a solid panel, never on a photograph.
Statement, Midnight
1080 × 1350 · 4:5 portrait, the shape that fills the most of a feed on LinkedIn and Instagram.
Statement, Cloud
1080 × 1350 · 4:5 portrait. For quieter notes.
Statement, square
1080 × 1080 · 1:1, for X and carousels.
Photograph and panel
1080 × 1350 · 4:5. A library photograph above, the words on Midnight below.
Landscape
1200 × 627 · 1.91:1, the link-preview shape on LinkedIn and X.
06 · Carousels
One point to a slide.
1080 by 1350, for LinkedIn documents and the Instagram feed. A cover, one slide for each numbered point, and a close that asks for the next step. The set below is the three steps from Navigate, in the site's words; keep the counter at top right and the arrow on every slide but the last.
07 · Careers and insights
Open roles, posts from the blog, and the principles.
Each in the site's own words. Hiring posts never carry a salary; the pay range stays on the role's page on Rippling. The blog cards carry the latest post when the kit is drawn. Principles are the ten from Talent, one to a card, never a quote and never a client's name.
Hiring
Join our team
1080 × 1350 · 4:5. For the careers page and every round of hiring.
Open role
1080 × 1350 · 4:5 template. Replace the role title and location; the pay range stays on Rippling.
From the blog
From the blog, landscape
1200 × 627 · 1.91:1, for the link post on LinkedIn and X.
From the blog, portrait
1080 × 1350 · 4:5, for the Instagram feed.
Principles
08 · Events and articles
Templates with the fields marked.
A dashed outline marks every field to replace: the event title, the date and place, the article title. Replace them and remove the outline before posting. LinkedIn prints an event's name and time beneath its cover, so the cover can stay general.
Save the date, portrait
1080 × 1350 · 4:5 template. Replace the marked fields.
Save the date, landscape
1200 × 627 · 1.91:1 template, for LinkedIn and X.
Article and newsletter cover
1920 × 1080 · 1920 by 1080, for LinkedIn articles and newsletter editions.
LinkedIn event cover
1776 × 444 · 1776 by 444 (4:1). LinkedIn prints the event’s name beneath it.
09 · Stories and highlights
Tall, with the edges left alone.
Stories keep words out of the top 250 and bottom 340 pixels, where the app puts its own controls. Highlight covers are one icon from the firm's set at the light weight: Sky on Midnight, or Midnight on Sky to match the profile image. Use one set throughout; Instagram crops them to the middle circle.
10 · Email
A banner under the signature, a header over the news.
Mail clients show images at their set size: place the banner at 600 by 120 and the header at 600 by 200. The files are drawn at twice that so they stay sharp. Link the banner to the site and give it the alt text Intertwine Associates.
11 · Video calls
A quiet wall behind you.
For Teams, Zoom and Meet. The lockup sits top left, clear of the head and shoulders; on the photograph it sits on a solid tile, never on the picture itself. Some apps mirror your own view; everyone else sees it the right way round.
12 · October 2026
The new website and brand kit.
The set for the launch post: the photograph is a frame from the careers film. Post the site film with the thumbnail on LinkedIn; use the portrait and the brand kit card as a pair on Instagram, and the square on X.
Video thumbnail
1920 × 1080 · The cover frame for the site film on LinkedIn and YouTube.
13 · Rules
How the accounts read.
Voice
- The site's voice: plain, sentence case, American spelling.
- No emoji, no exclamation marks, no buzzwords.
- Three hashtags at most, at the end, with a capital for each word: #FederalConsulting.
- Say what happened and what it means for the client. Link to the page that says more.
Images
- Start from these templates. Photographs come from the library, graded.
- Words on a solid panel, never laid over a photograph.
- One ground to a post or a carousel; Signal for covers unless a campaign says otherwise.
- Write alt text for every image; LinkedIn, X and Instagram all take it.
- No client names, logos or screens without written permission.
Accounts
- Same profile image, words and link on every network.
- Two named owners for each account, with two-factor sign-in.
- Update every cover in the same week when the brand changes.
- Associates may use the LinkedIn banner and the email banner on their own profiles and mail.
